Hey, I’m Mel — founder of Rüt Creative, neurodivergent designer, and lover of bold brands with real backbone.

I’m autistic, which means I see the world through a slightly different lens — one that picks up on the details most people miss and turns them into something beautifully unexpected.

Rüt Creative exists for the outsiders, the offbeat, and the ones doing things their own way. I blend instinct with intention, creating branding that doesn’t just look good — it feels right. Whether you're starting fresh or shaking things up, I’ll help you build a brand that stands out, holds meaning, and refuses to play it safe.

Design is my language. Storytelling is my toolkit. And I’m here to help you say something worth hearing.

Let’s make something amazing.